A great blog post or video is the beginning of a conversation. And good conversation is the centerpiece of every vibrant online community. We help brands grow their communities by sparking and maintaining these conversations with an engaging voice. Managing a community means long hours of listening and responding. It means raising thoughtful questions and tweeting them to the right people. And it's work that must be done with great care. One off-tone tweet can cause great damage to a brand. As experienced journalists, we put thought into every sentence we write.